Many camps and conference centers offer at least part of their program schedule each year to family camps, and some CCCA members focus exclusively on this audience. Well, now resort hotels are finding that offering a little something for the kids is a way to tap into the family market. See this article from The Wall Street Journal.

It seems that hotels such as the Ritz-Carlton and the Hyatt have developed programs that keep kids learning, growing and having fun—something Christian camps have done for decades—while Mom and Dad get a little R&R of their own.

If you’re looking for a way to appeal to a new market of potential camp guests, and you haven’t begun to offer family camp yet, you may want to look into it now. If you’re already serving this market, would you share a quick thought on how it’s going, whether the market seems to be growing, and what specific elements are the biggest hits for kids and their parents?